From an Idea, to a Product, to a Company

I have been invited by the Business Marketing Association to lead a discussion on the different ways, and best practices, to bring a software innovation to market and, if necessary, get it financed by VCs.

Here is the description of the topic:

What does it mean to have an idea and wrap it in a product that customers want to buy? What does it take today to bring innovation to market? What does it mean to be able to attract VC money these days, and what do you need to do to get it?

Join us as we explore strategies and share best practices about ways young software and internet entrepreneurs can turn their ideas into successful products and companies.

There is no silver bullet, no magic recipe that guarantees success for entrepreneurs – we all know this. Our speaker will share some Do’s, some Don’ts and offer his hard-won insights into successful company and product creation. And we’ll especially count on the participation of the audience to share their own views and experience.

I really hope that we'll have a rich discussion amongst participants of the session, and that we'll all get something out of it.

The event is on Tuesday, February 15th (7:30AM to 9AM) at Scott's, Town and Country Shopping Center, Palo Alto (Embarcadero and El Camino).

Thanks to Eleanor Kruszewski for inviting me, and to Mike Rowehl to provide an account of what we talked about.